CLIENT: Creo (Now Kodak Graphic Communications)
THE BRIEF: Creo wanted to introduce a new software concept, called a Personal
Wokflow Application, to
the market, using a soft-sell, educational approach. McNamara wrote this white
to educate and inform investors, customers and other stakeholders about the merits
of the new product offering before it was even developed. This white paper became
sales meetings and investor seminars, resulting in endorsements from all..
THE BRIEF: BCcampus contracted McNamara Communications to write a white
paper explaining its new BC Commons policy framework to post-secondary educators.
McNamara conducted primary and secondary research, including in-depth interviews
with various government and private sector stakeholders, to learn
how to tell the story. Then, using a plain language style, McNamara wrote a
detailed explanation of what the BC Commons policy was, why it was important,
to apply it.
More samples available, call or email for details.