CLIENT: Creo (Now Kodak Graphic Communications)
SERVICE: Copywriting
THE BRIEF: Creo wanted to introduce a new software concept, called a Personal
Wokflow Application, to
the market, using a soft-sell, educational approach. McNamara wrote this white
paper
to educate and inform investors, customers and other stakeholders about the merits
of the new product offering before it was even developed. This white paper became
the
key
handout
at
trade
show
presentations,
sales meetings and investor seminars, resulting in endorsements from all..
CLIENT: BCcampus.ca
SERVICE: Copywriting
THE BRIEF: BCcampus contracted McNamara Communications to write a white
paper explaining its new BC Commons policy framework to post-secondary educators.
McNamara conducted primary and secondary research, including in-depth interviews
with various government and private sector stakeholders, to learn
how to tell the story. Then, using a plain language style, McNamara wrote a
detailed explanation of what the BC Commons policy was, why it was important,
and how
to apply it.
More samples available, call or email for details.
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