CLIENT: Gastown 21 Investments
SERVICE: Concept, Copywriting, Information Design
THE BRIEF: McNamara
helped conceive the "Create a New History" theme and wrote
copy for Gastown 21's new website. Our goal was to attract young,
creative entrepreneurs to the company's vacant office and retail space.
a few months of the website going live, the building was completely leased,
create the first waiting list in its 30-year history. All of this was accomplished
a very tight schedule and modest budget.
CLIENT: Home Suite Home
CLIENT: BCIT Foundation (Through Shervin)
SERVICE: Naming, Concept, Copywriting, SEO, Information Design
THE BRIEF: McNamara helped create a comprehensive website for Home Suite
Home, an upscale guest suite business. Working closely with an independent designer
and photographer, we designed the information structure, wrote the copy,
prepared the site for search engines, and provided a long term marketing strategy.
Within two weeks of launching, Home Suite Home was fully booked months in
As part of an integrated direct response campaign, the non-profit alumni
foundation for BC's largest polytechnical institute wanted to create an engaging
website to encourage donations.
McNamara wrote web copy
and delivered it on a tight timeline
CLIENT: Cellex Power
Cellex wanted to modernize the company's website, and engaged McNamara to
help overhaul everything from core messaging to information architecture
to web content. We delivered the copy on a tight timeline and affordable
budget. The refreshed website was a key factor in helping the fuel cell startup
land a new round of multi-million-dollar financing. Not long after, Cellex
was bought out by larger, US-based fuel cell manufacturer, Plug Power, for
CLIENT: Vision Critical
SERVICE: Messaging Strategy, Web Copywriting
Upon the merger of Angus Reid Strategies and Vision Critical, the new company required an overhaul of its web strategy and content. McNamara collaborated with internal managers and executives to design a new thought leadership messaging strategy, interviewed section heads to discover points of differentiation, then compiled and wrote web copy to meet these objectives.
SERVICE: Web Copywriting
THE BRIEF:Working closely with an independent designer, McNamara developed a site map, taglines, and web copy to relaunch Trimseal's custom binder and menu site.
CLIENT: Arbutus Advisors
SERVICE: Strategy, Positioning, Taglines, Web Copy
THE BRIEF: A Vancouver-based financial consulting company approached McNamara to launch its business from scratch. Working closely with the owner, McNamara developed the "Business Turnaround" positioning strategy and messaging/brand platform. Next, we sourced a designer, and collaborated on the logo and identity development. Then we developed a website map, taglines and copy to differentiate the company from other local financial service providers. Within weeks, the company had a full caseload, and Google search ranking's under its targeted keywords was growing rapidly.
More samples available, call or email for details.