CLIENT: Oracle (through McMillan)
SERVICE: Copywriting
THE BRIEF: Oracle uses case studies
to ensure prospective customers clearly understand the value to
current customers. Each case study must follow strict brand
and messaging guidelines, while clearly articulating the
customer benefits and business results. Working through McMillan,
McNamara wrote over a half dozen case studies, one of which was
selected for inclusion in Oracle
Magazine, an internationally distributed
monthly.
CLIENT: BCcampus.ca
SERVICE: Copywriting
THE BRIEF: BCcampus, a government-administered online educational
portal, wanted to attract more attention and applicants to its
post-secondary course development program. McNamara wrote six case
studies, each highlighting a different course in the program. The
stories were written in a informal conversational style, and highlighted
the
unique challenges of course instructors and how they met them.
The subsequent attention and media publicity generated by these
case studies enabled
BCcampus to meet its development
goals ahead of schedule and on budget.
CLIENT: Blast Radius
SERVICE: Copywriting
THE BRIEF: Over a period of one year, Blast Radius contracted
McNamara Communications to write marketing materials, including
this case study with Renault
Trucks.
The case
study outlines the benefits of Blast Radius's software product
XMetaL, and the business results achieved. McNamara worked closely
with with a third party software vendor, who was
based
in Europe, to understand the customer pain points and ensure buy-in
from all stakeholders.
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