CLIENT: Apparent Networks (through ShowMakers Productions)

SERVICE: Concept, Copywriting

THE BRIEF: Apparent Networks wanted to introduce its newly renamed software solution to the market. Working with ShowMakers, McNamara wrote nine Flash presentation chapters to showcase the product's key features, benefits and applications for different target audiences. Each chapter is fully integrated into the company website, providing a quick audio-visual overview for visitors. Since deploying the presentation, website visits have been become deeper and longer, and product awareness among customers and prospects has risen significantly.

CLIENT: District of Maple Ridge (Through Shervin)

SERVICE: Concept, Copywriting

THE BRIEF: The District of Maple Ridge wanted to create a public outreach program for its new sustainability initiatives. McNamara conceived the theme, "Plan for Tommorow, Live for Today" as a call to action to area residents, and to tie together all the District's programs under one coherent message. Working with Shervin, we produced an integrated promotional campaign that included web content, trade show content, and a Flash presentation, which resulted in accolades from district residents.

CLIENT: Kodak (formerly Creo)

SERVICE: Copywriting

THE BRIEF: McNamara developed and wrote this sales presentation for an international tradeshow audience. The presentation incorporate audio and animation sequences to attract,intrigue and persuade audiences to book a meeting with a sales rep.