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Because my business is unique and out-of-the-box, I needed help conveying my ideas in a clear, grounded manner. Tom helped me communicate my value and clarify my offer. What I liked about Tom was that he didn't just write up some copy to fill in the gaps — I was able to collaborate with him on developing the strategy behind the words. This really set the foundation for marketing Trailblazer. Tom has high standards, does quality work, and can take your marketing to the next level.
We chose Tom for our website because we liked what he had done with other sites. I had very high expectations, and I have to say that it was the content that was most impressive. In hindsight, it only makes sense to have your website content organized and written by a professional copywriter. I feel fortunate to have used an excellent web designer in the Signpad as well as a writer like Tom. We are receiving lots more web-based interest from our new site. Don’t waste your time – go for a full package with Tom as your website writer – it will be done faster and better.
Tom wrote the copy for numerous Oracle customer case studies and brochures. He is a gifted and versatile writer, a quick study, and a pleasure to work with. He takes a complex request and delivers a superb result, quickly adapting to his client's needs and adding value. His content is creative, concise, and persuasive. I highly recommend Tom and would engage him again in a heartbeat.
Tom is a thoughtful writer with particular strengths in translating
technical content into artful, articulate, benefits-driven copy. He
works very well in team settings and has done a great job representing
the agency to clients in the capacity of Senior Writer. I have no hesitation
in recommending Tom.
'Beautiful. Clean. Enticing. Wow.' These are some of the comments we've
received from customers and partners on the website Tom and team put together.
More importantly, our guest suites were booking up only a week after launching,
and our search results were near the top of Google. Beautiful Indeed. Thanks
In only a short amount of time, I came to rely on Tom's insightful expertise and ability to craft messages for our business. Tom asked all the right questions and took a mound of information and translated it to meaningful content. He writes with a clear and intelligent voice -- one that cuts through the clutter of ordinary copywriting.
Tom is committed to capturing the essence of what the client is trying to communicate. He brings fresh eyes and fresh ideas to every project, creating copy that entertains and inspires.
Tom's strategic talents and persuasive writing significantly enhanced the online component of our Sharing Success Alumni campaign. His ability to quickly grasp the campaign's objectives and deliver compelling material for our newsletter, website and e-mail within a very tight timeframe were exactly what we needed. Tom is creative, results-oriented and a pleasure to work with.
Tom came on to our project with limited knowledge of the building materials industry, and yet exceeded our expectations. He went beyond the call of duty to perform substantial market research, and from that was able to identify and grasp the relevant issues in relatively short order. In all our interactions he was both an effective and respectful communicator. Most importantly, Tom was able to 'step back' from the initial brochure draft to take a revised approach when the direction changed, and still deliver excellent content. Though he was hired to write a brochure, he was actually able to drive the strategic positioning of the company's entire branding effort. In the end, we received much more than we anticipated: effective brochure content, strong market positioning, and high confidence for future marketing pieces.
McNamara Communications has been instrumental in helping us crystallize
our messaging, shifting from techno-babble to value and benefit-based marketing.
Tom McNamara pulls together the best practices in marketing, design, and
search engine marketing to craft messages that are easy to read and understand.
He is very collaborative and his sense
him fun to work with.
I engaged Tom to work on a variety of marketing campaigns at Blast Radius. He wrote everything from website copy to case studies to marketing collateral. As a writer, Tom executes with speed, imagination, and clarity. As a marketer, he thinks 'strategically and acts creatively'. He quickly captures the essence of the messaging objective — even with complex or technical topics — and translates it into a compelling story. Most impressive of all is Tom's relentless focus on results. He creates content that is not only inventive and concise — but highly relevant and persuasive. These skills are, in my view, what truly set Tom apart.
Hirsch Strategies Inc.
Tom McNamara did an outstanding job on our new website and corporate brochure. I've worked with writers before, and I can honestly say Tom is in the upper echelon of professionals. He's mastered the art of translating product features into persuasive benefits without overselling. His insight into technology markets and audiences is not only rare among writers, but a real bonus because it makes my job easier. His first draft was very polished. I wouldn't hesitate to use Tom again and I would highly recommend him to other technology companies looking for help with their marketing communications projects.
Cellex Power Products
Tom's work on our website and marketing collateral was right on target. His copy articulated our business concept and value proposition to clients even more eloquently and effectively than we were able to. I give McNamara Communications my highest recommendation.
Synergistics Event Services
If you like what you hear, and want to explore how to increase the results you get from your marketing messages, contact us today.
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